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Spartan Website Wins!

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10-09-2007

Spartan Website Wins Praise

Spartan's recently-revamped website has won the American Staffing Association's VOICE award.

Dotti Gallagher, director of marketing for CLP, sister company of Sparan Staffing, headed up the effort to rebuild the website and she said the site was restructured to become a recruiting tool for the company.

"The goal of the site when we first created it was to take it from being an online brochure to an applicant generator," said Dotti. "That would save time and money and also would provide a terrific resource for the entire organization. I feel we delivered what we promised."

How so? The site generated 2,150 applicants in its first three months!

Dotti pointed to two site enhancements in particular.

First, the team behind the site created online job posting tools for the branches. "So when a branch has a job order they can post it online. Job seekers come to the site to learn about job offerings and in the process learn about the benefits of working with Spartan."

Secondly, the new site features an online resume builder for applicants. "They can use the tool to build their resume online and then store it on the site and update it over time. It builds long-term relationships with temporary employees and creates a reason for them to come back to the site."

The site advisory team: Manny Coronado, Sadie Hershewe, Michelle McClarney, Jennifer Rodriguez, and Tim Dyn.